Zappos preps new holiday push with Joseph Gordon-Levitt’s content studio
This year, it’s not quite business as usual when it comes to holiday marketing at Zappos. The 20-year-old online retailer, which was acquired by Amazon a decade ago, is planning to run a more creative collaboration as part of a new partnership with HitRecord, the production company founded more than 10 years ago by actor Joseph Gordon-Levitt. The Zappos work is spearheaded by Shelb
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