YouTube grows measurement program and MediaLink CEO talks Cannes, TV upfronts: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. YouTube takes measureThe video site, owned by Google, added new measurement partners to provide marketing insights to advertisers. It’s a move that opens more independent verification to brands and helps them understand how their ads appear on YouTube. But accordi