You Can Only Read This Social Distancing Ad From 6 Feet Away

Newspaper advertising might not be the first place you'd look for innovation, but a new ad from Finland shows the medium still has attention-grabbing life in it. TBWA\Helsinki brought together two of its clients, retailer HOK-Elanto and newspaper Helsingin Sanomat, for an eye-catching print ad tied to news that the government would be relaxing some...