Yoplait boosts media spend, adds new smoothies after 'big little' gain in share

General Mills is looking to build momentum in its U.S. yogurt business with a new campaign, a fresh line of Yoplait smoothies and a boost in media spending.Yogurt accounts for 12 percent of General Mills’ sales and one of the food giant's priorities for the (current) fiscal year 2020 is to improve results in that category. In the fiscal year that ended in May 2019, its U.S. yogurt retail sales fell 2 percent, matching the decline in the overall U.S. yogurt category, as Gener