01-11-2021 22:30 via feeds.adweek.com

Yankee Candle Began as a Christmas Gift of Melted Crayons

THE CONTAINER - Introduced in 1977, the apothecary-style jar has become Yankee Candle's signature packaging. THE SCENT - Yankee Candle has 600 of them, but Spiced Pumpkin is No. 1 this time of year. THE FORMULA - The brand is known for the realism of its aromas and also their strength: One candle can scent...
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