Xaxis global CEO discusses the programmatic landscape

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!When Xaxis global CEO Nicolas Bidon talks about his company, he talks about becoming an "outcome" media operation. As part of WPP and GroupM, Xaxis is a billion-dollar businessarguably the world's largest programmatic media and tech platformboasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, repres