Xandr to rebrand its AppNexus SSP as 'Monetize'

AT&T’s Xandr is debuting its sell-side platform Xandr Monetize, a rebrand of AppNexus technology that aims to eventually connect media companies with ad buyers to sell both programmatic OTT and linear TV inventory. Sell side platforms, more commonly known as SSPs, are used by media companies to automate the selling of ads to marketers; AT&T acquired AppNexus last year, its strongest offering by far being its SSP. With Xandr Monetize, AT&T says it will inject its data