Xandr Adds Bloomberg and Vudu to Its Community

Weeks after unveiling its newly branded sell-side wares, AT&T's Xandr has kicked off its annual Relevance conference by announcing it's brought in Bloomberg and Vudu as participants in its premium video marketplace, Community. AT&T's ad-tech ambitions were laid bare when it splashed $1.6 billion on AppNexus, the then-leading voice in the "independent ad-tech movement," in...