Xandr acquires Clypd in move to build connected TV empire

AT&T-owned Xandr said Friday that it is acquiring Clypd, a sell-side platform that specializes in providing marketers the ability to buy both digital and linear TV ads with improved targeting. Terms of the deal were not disclosed.Sell-side platforms, more commonly known as SSPs, are used by media companies to sell ad inventory to marketers through automation. An advertiser would use Clypd to target viewers beyond the age, gender and location demographics that have been commonp