25-07-2019 11:00 via adage.com

WPP's new CMO on why having fewer, better brands will spur return to growth

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Laurent Ezekiel has his work cut out for him. The Publicis and Digitas vet joined WPP on May 1 to serve as its first chief marketing and growth officer. It’s a new position at the world’s largest advertising holding company—which was also the worst-performing agency holding company in 2018. (Publicis was not far behind.) 
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