Would you rather eat at a restaurant or a ‘shared belief’?

Dig Inn, the New York-based farm-to-table restaurant that’s become a fast-casual mini empire (with 35 locations planned by the end of the year across NYC, Boston and Philadelphia) has announced a rebrand. The punny “Inn” is getting jettisoned. Now it’s just gonna be “Dig.”Why? Founder Adam Eskin took to Medium to explain. He writes, in part:In short, Dig has become more than a restaurant. It’s a shared belief that access to good food—picked re