Why we must elevate the CMO role—instead of constantly rotating it

Reports of the death of the CMO may have been greatly exaggerated. It is true that CMOs are under more pressure than ever to produce results, but turnover rates for the position have stabilized even after recent record highs. In fact, perhaps this is a moment to celebrate their critical ascendance in companies.CMOs have shown themselves to be critical drivers of strategy and operations far beyond what was traditionally termed “marketing,” leading or co-leading transformation of the b