Why Verizon Media is poised for a 5G ad revolution

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end of the year. At Advertising Week, Ad Age met up with Iván Markman, chief business officer at Verizon Media, the telecom giant’s content subsidiary (previously known as Oath) to discuss the impact 5G is going to have on its ads business, such as how it’s powering the company’s updated augmen