Why shared goals win customers—not fancy office latte machines

No sales force. No venture capital. No free coffee. Not exactly the typical Silicon Valley recipe for start-up success, yet Atlassian, an Australian-based purveyor of productivity software, has found its way to more than a billion dollars in sales and more than 138,000 customers. In doing so, Atlassian offers a different model, relying heavily on customer word-of-mouth, a strong company culture and a hard-to-resist low pricing structure.In my extensive interview with Atlassian’s Head of Ma