Why Reddit is leaning into the idea of 'community'

Reddit is increasingly leaning into the idea of community as it pitches itself to marketers.In the past, the internet's self-styled "front page" developed a reputation as a risky space for brands to attempt to get their messaging out. In some cases, that reputation was well-earned: the Reddit community has been historically hostile to brands that bigfoot their way into topic-specific subreddits without understanding their internal rules or to executives who attempt an "Ask Me Anything" disc