Why Norwegian Cruise Line is leaning into integration deals

The cruise market is, well, cruising—and that's leading third-ranked Norwegian Cruise Line to chart a newer course.According to industry trade group the Cruise Lines International Association, 30 million people will take to the seas this year, up from 28.2 million people in 2018. And Cruise Industry News reports that between now and 2027, there are 120 new ships on order. Capitalizing on what the publication's Managing Editor Monty Mathisen calls “unprecedented” growt