Why creative is so counterintuitive

When it comes to advertising on social media, creative (the images and video for your ads) is very counterintuitive. A traditional marketing mindset leads us to assume that the images and video in our ads should be as professional and high-quality as possible. After all, the ads are essentially putting our best face forward. Our products and services are our babies, so of course we want them to look good! However, creative is pretty counterintuitive when you start looking at ad perform