Why Bravery Is Necessary for Brand Partnerships

When the popular Adult Swim series Rick and Morty joined forces with Wendy's in June to unveil a themed pop-up restaurant in Los Angeles, along with two new drink mixes--Mello Yello Berry Jerryboree and Mello Yello Portal Time Lemon Lime--it was a risk. The animated sci-fi show had teamed up with other companies in the...