Why ‘audience as currency’ Is transforming TV advertising

I believe this moment of time we’re in—what many refer to as our new normal—will be remembered as the time that accelerated the shift to audience as a currency.Our current environment has forced the need for greater flexibility, accountability powered by data and precision targeting, and messaging that’s more relevant and impactful to consumers.Over the last month, we’ve seen a groundswell of support for accelerating beyond traditional age and gender metrics to an a