Why advertisers should switch to first-party data now

It wasn't that long ago that the Information Age transitioned seamlessly to the Digital Age. But now we are firmly in the Data Age. The ad tech industry—and  advertising in general—has been undergoing perhaps the first seismic shift of this era ever since Google announced that its leading Chrome browser would stop accommodating third-party cookies at the end of this year. In June, Google turned the industry on its head once again when the tech giant announced a reprieve fro