When Will Gen X Women Have Their Marketing Moment?

If there's one comment Catherine Balsam-Schwaber hears from women consumers the most, it's "menopause snuck up on me." Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has learned just how little many women know about menopause, with some saying they couldn't educate their daughters because they didn't have the language for it,...