What your brand needs to know about the burgeoning video-game streaming battle

Technically Speaking is Ad Age’s regular look at some of the trending tech issues confronting modern marketers.Twitch is the dominant player in the video-game streaming industry.  But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.The Aug. 1  announcement resonated immediately in the gaming community, which brands increasingly covet: Ninja has already attrac