05-03-2021 19:54 via feeds.adweek.com

What to Make of Google’s Privacy Bomb: A Town Hall

Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that--while declarative--also invited many new questions. Google's market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers....
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