What search and social ad teams can teach each other

While I’ve considered myself a digital marketer for a long time, there was a point in my career where I was a search marketer. When our agency launched social ad management, there was a huge learning curve for everyone, including me, because the formula for success was so different on social than search.As we built services around multichannel advertising, one challenge was the meshing of these disciplines. With the help of a great team, we’ve mostly moved past that challenge. And wh