What Roku's acquisition of Dataxu means for marketers

Roku is acquiring demand-side platform Dataxu for $150 million in a deal that positions the streaming digital provider to compete more fiercely for ad dollars as they shift from the $70 billion linear TV market to digital.Demand-side platforms, commonly known as DSPs, are used by advertisers to buy ads through automation. Roku’s move comes as as more consumers shift from viewing linear TV to streaming, allowing marketers to target them with ads that carry the same precision as display