What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh manages to do both.While advertisers were initially wary of ad refresh, recently, a lot of vendors have introduced advertiser-friendly checks and balances, which have made ad refresh lucrative for both pu