What marketers need to know about Hispanic consumers

Advertisers spent $9.4 billion last year to reach the nation’s 60 million Hispanic consumers, according to the just-released Ad Age Hispanic Fact Pack 2019.The Fact Pack offers quick stats on U.S. Hispanic marketing, media, agencies and demographics. Among the key facts:Hispanics account for one-fourth of the U.S. population below age 25. Median age for Hispanics is 29.5, compared to 40.6 for non-Hispanics.  Procter & Gamble Co. is the No. 1 advertiser in Hispanic media, with 2018