What marketers need to know about deepfakes

Facebook CEO Mark Zuckerberg gives a chilling address, speaking directly to the camera from behind a desk at his company’s base in Menlo Park, California. “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” Zuckerberg says. The truly sinister part of this public web chat is that Zuckerberg never said those words. The Facebook CEO was deepfaked. The video was real enough, picked f