What marketers can learn from previous economic downturns

Back in March, as the coronavirus pandemic began to wreak havoc on our lives, our economy and our industry, Bradley Johnson, Ad Age's director of data analytics, presciently noted the parallels between the challenges that  brands and the ad community faced after 9/11 and today. Ad Age knows something about tough times: We published our first issue less than 90 days after the stock market crash of 1929. One thing we’ve seen again and again: Remarkable innovation occurs in the