What is identity resolution?

The principle of “know your customer” sounds simple in theory, but in our privacy-centric, omnichannel world, it has become an ever-increasing challenge for marketers not only to figure this out, but to get it right. Identity resolution—the science of creating a persistent and actionable view of your customers and prospects across a multitude of devices, IDs, channels and touchpoints—is the key to solving these challenges.In this first installment of "Strokes of