What innovation means to agencies now

The word “innovation” has been in the English language since the 16th century: Humans are hard-wired to hone and create. So what does that mean for agencies in 2020? The rate at which we innovate—and expect innovation as consumers—has sped up in recent years, whether it's big brands like P&G embracing "lean innovation" or packaged goods giants like Mars Wrigley creating a veritable Willy Wonka's chocolate factory. We checked in with some of the Amp community&rsqu