What d-to-c marketers need to know about Pinterest's data play

Since its founding nearly a decade ago, Pinterest has been a destination of discovery for consumers looking to renovate their home, plan a wedding or design an event. But it wasn’t until this year that the San Francisco–based social platform began leaning heavily into courting retail advertisers—specifically, the new breed of direct-to-consumer startup advertisers, like comforter seller Buffy and shoe brand Rothy’s. In early 2019, Pinterest formed a Disruptor Brands