What CMOs Need to Know About Synthesizing Ad Tech and Mar Tech

According to the latest Gartner CMO Spend Survey, companies are spending nearly one-third (29%) of their marketing budgets on mar tech--up from 22% in 2017--with 9% of participating CMOs claiming that "marketing innovation" will be a key part of their practice in 2019. If the numbers suggest a shift toward a more data-led practice, Ewan...