What all marketers can learn from direct-to-consumer stars Allbirds, Billie and more

Few trends have upended the retail landscape as much as the rise in direct-to-consumer brands. Many of these digitally native brands did not exist a decade ago, yet they’re challenging the old ways of doing business and winning over consumers with their witty marketing, streamlined business models and value-driven products.Large marketers are paying close attention. They’re acquiring up-and-coming d-to-c brands or creating their own.TV networks, too, are hoping to cash in on the