30-08-2019 16:19 via feeds.adweek.com

Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video

With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which give viewers an up-close look at the devastating effects of major weather events. This time, the network partnered with State Farm, integrating the insurance company into the segment about...
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