‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

Ready or not, it's football season. While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with a new campaign from 72andSunny Los Angeles. The 60-second spot "We Ready" is centered around a chant of that line by fans and pros alike to the...