Washington Post aims to disrupt Google with 'Zeus Prime' ad network

The Washington Post on Tuesday debuted Zeus Prime, an ad network it hopes can make inroads against Google's empire come next year. Generally speaking, an ad network connects a publisher’s ad inventory with marketers who are seeking to buy digital ads in automated fashion. Google is by far the biggest player in this space, but the Post is betting it can challenge the tech giant by offering marketers a brand- safe environment and more appealing ad formats. “People assume prog