16-12-2022 15:00 via adweek.com

Warner Music Experience Crafting Snapchat AR Try-On Lens for Gorillaz

Warner Music Experience is creating a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters will be able to access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors. Warner Music Experience...
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