04-03-2024 16:00 via adweek.com

Volkswagen’s Charming Ad Depicts the Quiet Joys of a Lighthouse Keeper

Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB Sydney and directed by Steve Rogers through Revolver, follows a lighthouse keeper diligently going about his routine: painting, replacing...
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