22-08-2019 18:55 via adage.com

Victoria’s Secret considers a change in marketing with everything on the table

L Brands Inc.’s embattled Victoria’s Secret brand is finally considering the marketing overall investors have been asking for, but those hoping for more concrete details still have longer to wait.The lingerie chain, which saw another quarter of declining foot traffic and same-store sales in the latest quarter, said it’s mulling changes to its advertising approach, with everything on the table from the photographs to the messaging to the way it integrates social media and in-sto
Read more »