02-10-2019 21:51 via adage.com

Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience.The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year. Terms weren’t disclosed. The Refinery29 business will report directly to her.Vice, which began as a hipster music and lifestyle magazine, got investments
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