ViacomCBS Prepares ‘Efficient and Entertaining’ 2-Day Upfront Stand-In

Jo Ann Ross had been looking forward to making a splash at the first upfront for the combined ViacomCBS--but thanks to Covid-19, the ad sales chief will be doing that in a much different way than she had planned. Beginning today, the company is kicking off a two-day virtual upfront event called ViacomCBS Upfront @Home....