Verizon CMO: brands should take stands on issues that relate to their businesses

Diego Scotti, chief marketing officer of Verizon, said it is critical when his company is considering philanthropic pursuits that it chooses issues that "have a strong connection to what we do ... or it will look like BS."Scotti discussed Verizon's "brand purpose" on Monday at Advertising Week New York on a panel with Michael Roth, CEO and chairman of IPG, the parent company of Verizon Wireless creative agency of record McCann."There is so much pressure for com