Understanding the female NFL fan: 'Seekers' vs. 'Savors'

With the 2018 NFL season underway, brands have rolled out new campaigns to engage with football fans across the country. But despite the scope, reach and millions of dollars invested in these campaigns, there is one demographic that marketers tend to overlook year after year: the female fan.Taylor's 2018 NFL Fan Insights Study underscores the reality that while female fans are an integral part of NFL fandomcomprising 45 percent of the fan basebrands have neglected marketing to this avid demogra