Understanding campaign effectiveness in the privacy-first, third-party-data apocalypse

Watch the live broadcast on Monday, November 9 at 12:00 p.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here. Third-party cookies are on their way out. Post-GDPR regulations like the California Consumer Protection Act have already begun to transform the digital marketplace and the proprietary first-party data belonging to the walled gardens has made them even more powerful. What's a brand marketer to do? First, don't panic. Second, j