Twitter's 6-second rule means advertisers can pay for completed ad views

Twitter introduced a new way to buy video ads that essentially gives advertisers the option to pay only for completed views.On Monday, Twitter announced the new method of bidding on ads, which lets advertisers set a goal of getting viewers to watch for at least 6 seconds. If a viewer scrolls away from the promoted video before the 6 seconds are up, the advertiser doesn’t pay.This makes it technically Twitter’s first ad offering that charges only for completed views, because