Twitter wants to be a laboratory for marketers

Parth Jalundhwala is a blue belt in Brazilian jiu-jitsu. He’s also a data scientist at Twitter.It’s not as unlikely a pairing as one would expect. Jiu-jitsu requires an analytical mind, forcing practitioners to think five moves ahead of opponents.Jiu-jitsu is also a confidence-builder, and that might be just what Twitter, unapologetic about its shortcomings, needs as it reclaims its swagger. Yes, it’s smaller than Facebook. Yes, there are heated conversations on the platform th