Twitter, Sprinklr Analyze Characteristics of Brands Providing the Best Customer Support

Twitter teamed up with customer experience management platform Sprinklr on From AM to DM: Twitter Customer Care in a 24/7 World, which analyzed nearly a half-billion tweets from the past year to identify the best practices for customer support on the social network. Sprinklr analyzed 436 million brand mentions on Twitter related to 1,226 global...