08-08-2019 00:11 via adage.com

Twitter drops third-party data providers

Twitter announced Wednesday that it would be banishing third-party data providers from the ad platform, pushing advertisers to buy their own consumer information outside its walls if they want it for targeting ads.On Wednesday, Twitter said it would stop integrating with third-party data providers, like Acxiom, Oracle Data Cloud, Epsilon and others, which have vast reserves of consumer data broken down into target audiences for advertisers. The targets identify people based on age, gender,
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