01-06-2021 18:00 via feeds.adweek.com

Twitter Begins Testing Fleet Ads

Twitter is experimenting with ways to monetize Fleets, the Snapchat-like disappearing tweets it introduced last November. The social network said Tuesday that it will begin testing Fleet ads, which are full-screen vertical ads--the very first on Twitter--to appear between Fleets. The potential audience size for these new ad units is unclear, as Twitter would not...
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